CosMc's
- iced tea
- lemonade
- coffee
- frappé coffee
- slushes
- sandwiches
- baked goods
- ice cream
- soda
CosMc's[a] is an American fast food restaurant, a spin-off of McDonald's.[4] It launched on December 7, 2023, with a drive-thru only concept location in the Chicago suburb of Bolingbrook, Illinois, with nine other locations expected to open in Texas in 2024.[5] The CosMc’s Brand includes McCafe products sold at each location, which are also sold at McDonalds locations.
History
Background
The name CosMc originated as a McDonaldland character, appearing in McDonald's advertisements from 1986 to 1992.[6] It is an extraterrestrial who "craves McDonald's food."[4][7] In the 1990s, McDonald's tried to expand its business by buying Donatos Pizza, Boston Market and Chipotle Mexican Grill, but within a decade they had sold off their stakes.[8]
In 2023, McDonald's started focusing more on its classic mascots and the Grimace Birthday Meal became a viral Internet phenomenon.[4][8] The specialty coffee-selling business has been growing, which McDonald's CEO Chris Kempczinski describes as an "attractive and fast growing category". CNN described CosMc's as McDonald's "answer to Starbucks."[9]
Launch
The chain was announced in July 2023.[8] The first CosMc's store opened on December 7, 2023 in the village of Bolingbrook, Illinois.[10] The opening day saw a large queue of customers in the drive-thru which is the only way to order through the restaurant.[10] CNN reported that the Bolingbrook location saw more than twice the number of visits for a typical McDonald's location, citing data from Placer.ai, with the customer base largely skewed to those aged 22-29.[11]
By 2024, McDonald's plans to have ten operational stores, including nine in Texas.[7] McDonald's CEO Chris Kempczinski said that the company would evaluate the ten stores over the following year, adding "Let's not get too excited."[12] In its first month, the store reportedly had twice the traffic of a regular McDonald's.[13]
Operations
CosMc's is intended to sell afternoon snacks, drinks and coffee, and has been seen as an attempt by McDonald's to enter the United States coffee market[14] and the growing market for drive-thru beverages.[12]
CosMc's outlets will have a smaller footprint than a regular McDonald's.[4] CosMc's will sell food "aimed at people with a very sweet tooth."[7] It will sell a range of products that are not sold at McDonald's, such as 10 new beverages.[15] It will also sell some foods available at McDonald's, such as the Egg McMuffin.[7] The first CosMc's shop has four drive thrus.[16]
Design
CosMc's buildings are colored deep violet and have yellow graphics.[16]
Notes
References
- ^ "McDonald's announces CosMc's spin-off restaurant opens this week in Bolingbrook, shares menu details". ABC 7 Chicago. December 6, 2023. Archived from the original on December 6, 2023. Retrieved December 7, 2023.
- ^ "Our Locations". CosMc's. April 2, 2024. Retrieved April 2, 2024.
- ^ Lai, Amanda (December 8, 2023). "First Look at CosMc's, the New Spinoff Concept from McDonald's". McMillanDoolittle. Archived from the original on December 9, 2023.
- ^ a b c d Lucas, Amelia (December 6, 2023). "McDonald's to open first CosMc's spinoff restaurant this week". CNBC. Archived from the original on December 7, 2023. Retrieved December 7, 2023.
- ^ "Bolingbrook CosMc's restaurant serves long line of eager patrons ahead of official opening". ABC7 Chicago. December 7, 2023. Archived from the original on December 20, 2023. Retrieved December 8, 2023.
- ^ "New McDonald's concept coming to Chicago suburb of Bolingbrook". CBS Chicago. November 30, 2023. Archived from the original on December 20, 2023. Retrieved December 7, 2023.
- ^ a b c d "McDonald's unveils US CosMc's trial and global expansion". December 7, 2023. Archived from the original on December 7, 2023. Retrieved December 7, 2023.
- ^ a b c Lucas, Amelia (July 27, 2023). "McDonald's is creating a spinoff restaurant brand called CosMc's". CNBC. Archived from the original on December 6, 2023. Retrieved December 7, 2023.
- ^ Wiener-Bronner, Danielle (December 6, 2023). "McDonald's unveils CosMc's, its answer to Starbucks". CNN Business. Archived from the original on December 7, 2023. Retrieved December 7, 2023.
- ^ a b "Customers line up for hours at drive-thru for new CosMc's". CBS Chicago. December 7, 2023. Archived from the original on December 20, 2023. Retrieved December 9, 2023.
- ^ Bhatnagar, Parija (January 24, 2024). "CosMc's first location had twice as much traffic last month than a typical McDonald's | CNN Business". CNN. Retrieved January 24, 2024.
- ^ a b Maze, Jonathan (December 6, 2023). "Check out McDonald's new concept, CosMc's". Restaurant Business. Archived from the original on December 20, 2023. Retrieved December 7, 2023.
- ^ Bhatnagar, Parija (January 24, 2024). "CosMc's first location had twice as much traffic last month than a typical McDonald's | CNN Business". CNN. Retrieved February 2, 2024.
- ^ "McDonald's unveils US CosMc's trial and global expansion". BBC News. December 7, 2023. Archived from the original on December 7, 2023. Retrieved December 7, 2023.
- ^ "CosMc's: McDonald's finally reveals menu, details about spinoff restaurant". TODAY.com. December 6, 2023. Archived from the original on December 7, 2023. Retrieved December 7, 2023.
- ^ a b "McDonald's spinoff CosMc pops up in Midwest". FOXBusiness. December 5, 2023. Archived from the original on December 6, 2023. Retrieved December 7, 2023.
- v
- t
- e
- Richard and Maurice McDonald
- Ray Kroc
- Joan Kroc
- Ralph Alvarez
- Charlie Bell
- Al Bernardin
- Jim Cantalupo
- George Cohon
- Dan Coudreaut
- Steve Easterbrook
- Janice L. Fields
- Den Fujita
- Don Gorske
- Jack M. Greenberg
- Eikō Harada
- Chris Kempczinski
- June Martino
- Herb Peterson
- Michael R. Quinlan
- Ed Rensi
- Willard Scott
- James A. Skinner
- Donald N. Smith
- Harry J. Sonneborn
- Don Thompson
- Fred L. Turner
- George T. Yang
- Hamburger University
- Leaps and Bounds
- McBarge
- McCafé
- CosMc's
- McDonald's Chicago Flagship
- McDonald's #1 Store Museum
- McDonald's at the Will Rogers Archway
- McDonaldland
- Oldest McDonald's restaurant
- PlayPlace
- Ronald McDonald
- Ronald McDonald House Charities
- World's Largest Entertainment McDonald's
- eCrew Development Program
- Ice cream machine
Beef | |
---|---|
Chicken | |
Other | |
Former |
Campaigns | |
---|---|
Sponsorships |
|
Related |
|
- Attacks
- San Ysidro McDonald's massacre (1984)
- Taiwan McDonald's bombings (1992)
- Sydney River McDonald's murders (1992)
- Murder of Wu Shuoyan (2014)
- Munich shooting (2016)
- Magnificent Mile shooting (2022)
- McDelivery
- Big Mac Index
- McDonald's Young Entertainers
- McWords
- "Seriously McDonalds"
- Statue of a Quarter Pounder
- Taylor Company
- Urban legends
- "Boom, Like That"
- The Founder (2016 film)
- McMillions (2020 documentary series)
- List of nicknames for McDonald's